In retrospect, it all makes perfect sense. As a child, I drew a lot. I pursued studies in a more scientific field, but always retained an appreciation for aesthetics. All of this shaped my desire to create tangible, analytical yet visually impactful work.

I gravitated towards data and reveled in making it speak, always with an artistic approach. I started my data and analytics career in a media agency for 8 years. In 2011, I discovered Garr Reynolds, who greatly inspired me to create a « wow » effect in presentation, facilitating comprehension and decision-making. I loved creating decision-support tools for my clients: a few input parameters that you could play with and see the real-time impact of those decisions. Then spent 6 years in an automotive constructor digital team, handling data to explain, improve and make the executive decide.

The main pain I observed during all those years is the difficulty to get curated, aesthetic and easy to understand datavisualization to make decision. Usually, people use a ton of dashboards, analysis and reports but struggle to find the right number, the right form and the right story that makes explanation and decision obvious. I found here my mission solving that frequent issue, as people discover more and more the power of using their data.

Data helps me stay factual and make decisions. With data and aesthetics, I also became fascinated by cognitive biases that are ubiquitous.

Between Paris in France and Tallinn in Estonia, I cultivate this inspiration and perspective that allows me to create this data art. Results are visible on my portfolio.